Hi everyone, I hope your week is going well. These past few weeks have flown by, but it’s been an exciting season of football so far, and I’m beyond happy to be back working closely with my incredible team.
Over the next few weeks I’d love to give you an insider’s look into the entertainment industry and all the incredibly talented and hardworking people I work with. I seriously wouldn’t be where I am today without my team by side. This week I want to highlight Celebrity Stylist and Creative Director for WEAR, Alyssa Greene.
I’m so happy to say that Alyssa and I have known each other since 2013. She is an incredibly talented fashion stylist who specializes in creating memorable looks for everyone from Pharrell Williams on “The Voice”, Gwen Stefani, Shakira for her FIFA World Cup performance, to Rihanna’s many music videos.
In addition to being a badass stylist, Alyssa also formed the X Collective, a full service creative agency and styling house where she has worked with Katie Cassidy, Jessica Szhor, Lewis Pullman, Gavin Rossdale, and helped style me for two seasons of “Dancing with the Stars.” She also serves as the Creative Director of WEAR, where we work very closely to create the clothing you all love.
Erin Andrews: So, what exactly does the day-in-the-life of being a celebrity stylist look like, Alyssa?
Alyssa Greene: A day in the life of a celeb stylist starts with making a to-do list of what I need for whom and what I need to accomplish that day. The list usually consists of writing down brands I want to email for samples, and replying to showrooms who have emailed me regarding new brands they want me to pull. I look through Vogue Runway for looks to request for my clients, as well as look books that have been sent to me. I then set up showroom appointments to pull in LA. Then I showroom-hop around LA pulling for my clients. Any free time I have while waiting for my pulls, I'm online trying to find new designers to reach out to. I create an album of looks in my phone to keep track of outfit inspiration. Once I get back to my office I unpack my pulls and put together outfits. I like to lay out the full look on the floor to see how everything looks together to start telling the "story" of each look.
EA: Wow, that sounds like a busy schedule! When did your love for fashion begin?
AG: My love of fashion came at a very young age. Both my grandmothers were amazing sewers and loved to sew me little custom outfits. They loved to get me involved with picking fabrics and patterns. In high school I got a job at a super trendy boutique and got really into putting together outfits for people. For my high school graduation I looked at runway collections and ripped out inspiration from fashion magazines to draw my own graduation dress which I got custom made.
I absolutely loved that experience and was dying to figure out how to make this a career. When I moved to LA, all of my friends were encouraging me to start "styling" so a friend introduced me to Rob Zangardi and Mariel Haenn which I started off as an intern for and then was hired as a full-time assistant for 6 years!
EA: That’s incredible, I love how you made your dream happen. What advice would you give to people who are looking to become a stylist or follow similar dreams?
AG: First and foremost you have to know that it is a grueling job. It sounds like it would be super glamorous but it takes A LOT of HARD work. You need to devote all of your time to it and really be on call 24/7. You need to be able to multitask while staying very organized. If you are ok with all of that, then I would suggest starting as an intern for a stylist in the industry you want to be in—whether it's for celeb dressing or motion picture costuming. You need to learn the craft and build your contacts before you can go on your own. There is a lot to learn!
EA: That’s so true for every industry! What is the most difficult part about pulling clothes/looks for each client/event that you work with?
AG: There are so many things that can go wrong and do in styling. You are battling other stylists for one of a kind runway looks, shipping delays, zippers snapping as your client is walking out to stage- you name it!
EA: Now switching gears a bit—as the Creative Director of WEAR, what are you most excited about?
AG: I absolutely love thinking of what's next and how we can elevate the collection every year. I love that we are bringing fashion into sports apparel and giving women so many fun and trendy options. I love September when the collection we've been working on rolls out and starts hitting stores and Fanatics and we see people post about how much they love it. That is seriously the best part.
EA: Right? I think that’s one of my favorite parts as well. There’s no better feeling than just seeing fans proudly supporting their favorite teams by wearing WEAR.
What was the “I’ve made it” moment for you in your career?
AG: There have been many many moments where I've pinched myself and thought "is this real life?". WEAR coming into fruition is definitely top of the list, as I always wanted to design for a clothing line. But there was one time I was sent with No Doubt for their European press tour when “Push and Shove” was released. I was side stage in a beautiful theater in Paris watching them play after getting them dressed for the show and it hit me that I was in one of my favorite cities, side stage with a band that I idolized growing up and I was working for them! I was doing what I always wanted to do. I left Canada for something more and I accomplished what I set out to do. All the hard work paid off and I got to where I wanted to be.