Hi everyone! I hope you enjoyed getting to know makeup extraordinaire Jillian Gregory in my last newsletter. My last three posts have focused on the people that help me look and feel my best and now I would love to highlight the person that truly helps keep every aspect of my life together—my manager, business partner, and friend, Constance Schwartz-Morini.
Her incredibly successful career began working with the National Football League for over a decade where she worked on everything from television programming, corporate sponsorship, and special events to entertainment marketing and player engagement.
After the NFL, Constance joined The Firm where she led the team that oversaw Snoop Dogg’s career. She spent nearly a decade helping him rise as a multi-platinum selling rapper, singer, songwriter, producer, and entrepreneur. However, she’s most proud of helping Snoop Dogg launch the Snoop Youth Football League, which has seen dozens of kids go on to play at Division 1 colleges and universities, and over a dozen are now playing professionally in the NFL.
Constance is now the partner and co-founder of SMAC Entertainment, a multifaceted talent management, music, business development, and production company which launched in 2010 with Pro Football Hall of Famer Michael Strahan. At SMAC, Constance manages an incredible roster of talent that includes three Pro Football Hall of Famers: Michael Strahan, Tony Gonzalez, and Deion Sanders, as well as Curt Menefee, Wiz Khalifa, and of course, myself.
Constance was such an important help when I launched WEAR two years ago and the collection would not be where it is today without her.
Erin Andrews: What does the day to day of a sports/entertainment manager look like?
Constance Schwartz-Morini: The day to day activities vary but one thing is for certain – there are not enough days to cover all that goes into talent representation. It’s a 7-day-a-week commitment and depending on what field they are in, the hours vary to align with the client’s field. The manager is the CEO and it’s their responsibility to make sure the team is firing on all cylinders and OVER communicating with one another – those divisions can include legal, PR, finance, social media, agency, biz dev, production, and creative to name a few. You work closely with the client to set goals and execute strategies to achieve. But you must also be able to say no and have the data to back it up.
EA: What is your greatest business accomplishment?
CSM: I don’t have just one business accomplishment because my wins are aligned with my clients' wins. When I ask a client what their dream is and we can help make it a reality—that is my accomplishment.
Remember when we came up with the idea for WEAR? I showed up when you all were a couple bottles of wine into the brainstorm and I had to be the reality check.
EA: HA! Yes, I do remember that! What would we do without you?
CSM: It took us a few years, a lot of NO’s, thick skin and our “HUSTLE LIKE YOU’RE BROKE” attitude to bring WEAR by ERIN ANDREWS to life. Since its inception two years ago, we now have the NFL, NBA, NHL, a number of NCAA teams and are launching MLB in 2022. I could not be prouder to be your partner and be in the trenches every day watching this brand grow.
EA: Seriously I could not be prouder of being YOUR partner. I couldn’t have done this all without your brilliant mind!
What is your biggest advice to people trying to work in sports and entertainment?
CSM: My advice to people who want to work in sports or entertainment is to make sure you are committed both personally and professionally. It’s a grind like no other, because sports are played 7-days-a-week—tv, film, concerts are also round the clock, globally and late nights. I’m not saying this to scare anyone because, for me, it’s the most rewarding career and I can’t imagine doing anything else.
I was able to forge a path by co-founding SMAC, which encompasses the first 20 years of my career at the NFL and managing Snoop Dogg, among others. My most important takeaway is to listen. That is how you will learn and don’t be afraid to ask questions. I’m really good at what I know, but even better at what I don’t know and ask for guidance. Take every obstacle or loss and turn it into a lesson.
EA: Wow, that is such great advice! What is the best advice you have ever received?
CSM: The best advice I ever received was from my first boss Maureen Rosen. She told me that if you f—k up (and you will), own it immediately and work with your boss to fix the problem.
We all will encounter people who are difficult to work with, but don’t let them derail your dreams or career path. They are a pimple on your a** and you won’t even remember the tears shed or the stress caused.
EA: You started SMAC Entertainment with Michael Strahan in 2011, what made you want to start your own business?
CSM: I was pretty much fired from the management company I was at (which was the best thing to happen!) and, as I was exploring my next step there, I went out on my own because there were no companies that encompassed everything I learned over the years and I didn’t want to put myself in a box and just have one line of responsibilities. So I forged my own path, went out on my own, made some mistakes and tried to kick ass every day.
EA: Okay, so we’re all fans of Snoop Dogg, who you have represented for many years. Do you have any great Snoop Dogg stories from your time working with him?
CSM: Snoop Dogg stories....too many to tell and none I can repeat here!! But let’s just say he’s the OG for a reason and one of most electric people you will ever know.
EA: What was the “I’ve made it” moment for you in your career?
CSM: There are many milestones I try to fist pump, but I don’t think I can say specifically I have had that one “I made it moment”, because every “moment” just inspires me to the next “moment”. I am never satisfied and always want to do better.
I think this is one of the many reasons that we're not only business partners but friends! You get it! I am so grateful for all of my accomplishments, but I’m always ready to watch game film and get the win.
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