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I hope everyone had a great rest of your holiday weekend spending time with family, eating, and (of course) shopping some of this weekend’s best deals.
I’m sure many of you are looking to buy gear from some of your favorite teams. Whatever your favorite sport or team is, WEAR is striving to bring top-notch team gear to all women sports fans. Today I’m so excited to tell you more about the story behind our most-recent collaboration with the NHL.
Hockey is a big deal in our house—I truly can’t talk about family without it. As many of you know, I started my career in the NHL as a rinkside reporter for the Tampa Bay Lightning and my husband Jarret helped win two Stanley Cups for the Los Angeles Kings, in addition to playing for the Edmonton Oilers, the New York Rangers, and the Minnesota Wild. Because of our deep roots in the hockey world, having the NHL carry WEAR feels like our passions are coming full-circle.
This is also a family project for Alyssa Greene, the Creative Director for WEAR, as well because her husband Matt Greene also played for both the Edmonton Oilers and Los Angeles Kings. We are all such close friends and so much of our community is still involved in the NHL in some way, so being able to expand our project into a world our families are so deeply rooted in is truly a dream!
Jarret and Matt have been an especially big help when expanding this line as well. They played together on the LA Kings and still work together today, so we’re always picking their brains about the hockey world. One of my favorite unique pieces from the new line features an actual play created by both of them! It’s kind of funny how it got started; Alyssa and I were brainstorming how cool it would be if we had a hockey play drawn on the back of one of the new NHL sweatshirts – as it turns out Jarret and Matt had come up with a play during a team meeting while playing together for the Kings, and drew it up for us to use! We always try to offer a unique item for each of leagues whether it’s updating our clothing to feature new jerseys or to highlight special milestones happening across each team or league.
This partnership is especially special for Alyssa and I because so much of our immediate community is still connected to the hockey world, so it’s been such a good feeling to be able to send clothes to our family and friends across the NHL community who have supported us for so many years. We couldn’t have done this without them helping us connect and get traction with the league and teams to expand our NHL family even more.
I hope you have a chance to check out NHLShop.com or Fanatics.com today! We have some special Cyber Monday sales that are offering the best prices of the year, so you can spoil all your favorite NHL fans with their favorite team’s gear.
Talk soon,
Erin
